Overview
The “We Play Loud” campaign celebrates Major League Baseball’s young stars and their unapologetic personalities as the postseason begins. With bold and vibrant design elements, this initiative highlights the spirited energy of players like Aaron Judge, Jack Flaherty, Juan Soto, Cody Bellinger, and Alex Bregman, reinforcing their individualism and passion for the game.

Strategy
The campaign was designed to elevate the voices and personalities of baseball's emerging stars, reflecting the energy of the postseason. By using vibrant colors, bold graphics, and high-impact visuals, we aligned the creative with the dynamic personalities of the players. I advocated for an authentic Spanish translation of the tagline to effectively reach Latin audiences. This approach led to increased participation and engagement from Latin players, amplifying the campaign’s impact.

Execution
I led the creative direction, collaborating closely with the marketing team to bring the campaign to life across multiple platforms. The design featured energetic graphics and dynamic visuals, ensuring the campaign stood out across social media, digital platforms, and TV spots. Players voiced the campaign, infusing it with their own energy and personality, amplifying the message that in baseball, it’s time to play loud and proud.